I kind of like that concept there. The thing is, the concept involves building this building... how we run the crew, how we make money, how we run around the world doing whatever. Our stain on whatever is around us is what we are. This is way more comprehensive than just a business. A business is not my real motivation. My motivation is to turn this planet into just a most unbelievably beautiful living being which it was before humans came here but have humans participate in that. That is really what I want to do.

I think what we have to adopt as we develop all of these policies...Yes we always have to make money, we have to be dealing with money, but every step of the way has to make money. But at the same time, every step of the way, everything. This is how we sell books, this is how we build buildings, this is how we relate to people, this is how we drive our cars, this is how we eat at a restaurant, this is how we eat in our earthship. This is every breathing, living, heart-beating step that we take stains everything around us, just like when you drop a drop of colored water on a kleenex. Look at how fast it just spreads. That is more intense than stain. That's what we want to do. But that is a big responsibility. You don’t want to do that unless it is totally pure stuff that you are spreading.

First of all, we really have to know that what we are spreading is worthy of being spread. And one thing, one unarguable there is I would say, if you could show people how to get water without getting into corporations and politics, that’s something worth spreading. So it’s that basic. You decide what is going to be worthy of spreading, but then you use these intense tactics to spread it, and I don’t know what the tactics are. I think they are analogous with dropping a drop of colored water on a kleenex. But I do know that a step in that direction is that every breath that any of us takes is breathing the aroma of this thinking. You can definitely refine it. You can do whatever. But this direction of thinking is worth spreading. The direction that makes it so that people have access to everything for survival and sustenance without money and corporations and politics, how can that be wrong?

So that is the thing that I want to portray with this company. And that is the approach to portraying it mixed with all of the logical things that mix with the real economics dog-eat-dog dollar world. I use those to promote this. But ultimately this is more powerful and I want to use those to launch this, let’s say. I want to launch this thinking, but after it is launched, it will take a life of its own and there is a lot to discuss in terms of what it means to spread something this way. Its like spreading a virus for sure. But back again... its like dropping a drop of colored water on a kleenex. That is the way it could spread. That can only be spread if it’s just emanating from everyone involved like a virus, like a fever, whatever. So, that’s kind of a thought of what this thing that we are doing is...

Over and out,
Mikey

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Michael Reynolds
Earthship Biotecture
biotecture@earthship.com